Hitomebore, which is widely grown in Japan, is one of the most popular brands of rice.

The Hitomebore growing area was ranked 2nd in 1994. It is a hardy kind of rice, and is not liable to being damaged by natural calamities.

Hitomebore tastes good when it is cooked and warm as well as when it gets cool.

We cook bamboo sprout rice of soy sauce taste. Some vegetables such as carrots,
kidney beans as well as bamboo sprouts are cooked with Hitomebore. Some people add
chopped fried bean curds.

We also make ONIGIRI (rice ball) of cooked Hitomebore. We put pickled plums
inside and put black sesame seeds outside. Plain boiled Hitomebore is also delicious.

I used to bring ONIGIRI for lunch when I went to work. I prefer to put the mixture
of dried sea plants and white sesame seeds outside of Onigiri.

My familiy loves rice and we have rice at least twice a day.

Mr. Onodera, one of the reporters, grows Hitomebore on his rice fields

HITOMEBORE literally means "falling in love with a person at first glance."
If you visit our area to try HITOMEBORE, you may certainly fall in love with its taste
at first sampling.