From my time living in Sendai, I remember the streets being at their liveliest and happiest during the Star Festival (Tanabata Matsuri), which is celebrated in early August.

It is held for 3 days every year, and there is always a wonderful fireworks display on the night before the festival. Tourists from far and wide gather here to enjoy the fireworks and the festival.

All of the streets are decorated with a variety of lanterns that are hand-made by the citizens of Sendai. Through all their hard work, the streets are made to look very beautiful. Also, both sides of the streets are lined with stalls selling various local specialties, and toys and games for children. It is also the time for summer clearance sales at the local department stores.

The streets are colored with a lively ambience. If you are planning to visit Japan, why not come and take part in this wonderful event in Sendai!?